The Station

Concept

Converge: To come together from different directions and meet at a specific point

From this I decided to look more closely at Greensboro's History.  I really enjoyed hearing about how it is the Gate City and thought that railroads really fit into my concept.  I found a lot of inspiration in Railroads and the point at which they converge and form a straight line towards their destination.

Railroads:  A means of Transportation from several areas, North and South, East and West.  Often meeting at a particular station to head in a different direction. 

At this point I started thinking about Branding for my store.  I came up with many ideas including:

Also names like Cross Roads or Xroads, etc.

Finally I decided on The Station:  I thought that this fit my concept will because a train station is a hub in which people from all different backgrounds, places, etc. Meet for even a split second upon going on their separate ways. 

Branding will be put on bags, receipts, store front, etc.

I then developed my floor plan and space planning. 

All the lines in the floor represent a curtain wall system.  This will consist of paneled walls of different sizes that can be put on and off the tracks.  This creates the opportunity to change the size of the space depending on what is needed for different exhibits, etc.  The idea however is that the front of the store would always be Retail, then Gallery, then Consultation space, then Collaboration studio. 

Beside these tracks would be Ledia Hess AG: Illuminating strip 64 LED lights that are recessed into the ground.

 

The inspiration for these lights came from a photo that I found of a train passing.

I then started developing spaces dealing with fixture display, merchandising, and the window display

This is my Cash Rep.  It's built of wood but it has a skin of aluminum on the exterior.  The Red stips in the rendering resemble lights that would be embedded in the squares.  Only so many of them would be on at one time to create a design.  Inspiration for this came from the picture below.

Top

Side

Back

This is how my merchandise would be displayed.  The center piece would be able to have things sitting on it as well as shelves.  Also their would be an opportunity for clothes to be hung in the gap on the shelves.  I apologize for the lack of merchandise in the rendering however I hope that this discription helped you to understand the space a little. 

This is the window display from the front.  The railroads would act as shelves to display merchandise.  The background are twisted chains 1/2" diameter.

As for Marketing I had the idea to draw Railroad tracks all throughout Greensboro leading to the Station.  They would be drawn with chalk and would have information about the Station and images of what they have in between the railroad tracks.