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Thursday, September 17, 2009

Attention Attention Attention!!!

This past Wed. in class we each chosen a particular goerilla marketing project to follow through on.  I chose the group that will be working on fixing up furniture.  I love finding old things and making something beautiful out of them so I thought this would be my chance to do it for a great cause.   So we will be buying old furniture (hopefully we will be able to get some from other Salvation Army stores)  and fixing it up to raffle off to people.  Our idea is to give raffle tickets to people who bring in donations.

We had a lot of investigation to do.  We needed to know 1) how were we going to pay for the used furniture and supplies.  2) How would we get attention to our project?

We decided that we needed to advertise a lot.  You know bring us in something and you could win!... type of thing.  We decided we need to see if we could use the empty store front windows near the Salvation Army select store to do a window display of the items we'll be raffling.  These can be chairs, desks, tables, etc.  Also we will need some sort of signage to direct attention to this campain hoping that people will come to donate b/c they want this raffle ticket.  We're also hoping that we can get some sort of pass saying we're working for salvation army and maybe other salvation army stores will give us some furniture pieces, or we can find discount paints and thrown away wall paper samples or anything to fix these pieces up.  We will be focusing on a sleek, clean, chic look.  We're also kind of hoping after talking to another class that we will be able to put some pieces in the select store to sell when it opens.  Chairs that are sitting by the dressing room for example or jewelry boxes.

If you have any suggestions or would love to donate to help Salvation Army select please leave me a comment!

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